Our LEGO story

My first brand collaboration of 2021 is truly one of the most exciting partnerships I have ever been able to share with you all. When Target approached me about promoting LEGO, my jaw hit the floor. I could not WAIT to share this project with Henry! The LEGO brand has been a huge part of our family since Henry was little and I am so thrilled to share our LEGO story with you.

*this is a partnership with Target and LEGO

If you’ve been following me for a while, you have witnessed Henry’s LEGO obsession. Our bookshelves are full of Henry’s creations and his walls are covered in post-it notes with his LEGO “research”- he could spend HOURS on the Target website “researching” the latest and greatest LEGO collections.

For those of you who don’t know, Henry has faced significant challenges with his vision over the years. As parents, it was heart breaking to watch our child clearly struggling but unable to verbalize how we could help him. After consulting with a vision therapist and getting Henry fitted for special glasses, we finally got the breakthrough we prayed for to help our sweet Henry. Our vision therapist recommended LEGO building as a strategy to build Henry’s hand-eye coordination. Building became our go-to strategy for developing Henry’s fine motor skills that were delayed because of his vision challenges. (For more info on the benefits of learning through play, check out this article on the LEGO website)

There was no greater joy than seeing Henry’s confidence grow as he built and created with his LEGO sets. In the beginning, we would help him with reading the instructions and assembling the pieces. But now, he can build and experiment on his own. We love the sense of curiosity and problem-solving Henry has learned from building LEGO sets. He used to build his set, play for a little bit, and then move on. But now, we find him building, un-building, and re-building to create new ideas and storylines.

This year has been especially hard for Henry (like most kiddos) – he misses his friends and has missed the creative play on the playground at school. Having his LEGO collection has been crucial for his imaginative play and social development this year. His dream day is getting to roam the LEGO aisle at Target and pick out a new set to build and play with.

Target has so many LEGO exclusives, Henry is going to run out of post it notes for his “research” wall! Here are some of the sets he has been “researching” + some accessories that are SO helpful for organizing all of his bricks + characters! Plus, of course sweet Henry included a Frozen LEGO Duplo set for Olive!

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I cannot begin to thank Target and LEGO enough for partnering with me (and Henry) on this post- you can tell how proud he was to help me and get his picture taken doing what he loves! xo